Google Adwords Course

Google Adwords Training

Learn Pay Per Click (PPC), Display Ads, Video Ads, Mobile Ads.

Pay-per-click (PPC) marketing is actually advertising over the internet where in advertisers pay the publisher when their ad is clicked by the audience. It is also known as cost per click marketing.

Here you learn various methods of advertising using google adwords:

Search Engine Marketing (SEM) is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

Display Ads are the paid advertisements that appear in front of users on website pages in the form of graphics. Display ads are different from Search Engine Marketing/Pay Per Click/ Paid Search ads, which appear on search engine results pages. This means that PPC ads appear only when a person is searching, and display ads appear when a person is surfing. However, display ads technically do still appear when a person is searching, because people often visit the web pages that show up in their search results. Display ad are commonly referred to as banner ads, but they don’t always take exact banner form. They graphics that can be a smaller square or rectangle, and can appear on the top, middle, or side of a web page.

Mobile Advertising is best option of marketing to reach customers while they’re on the go. Now days most of the customers rely on their phones for information. Mobile marketing allows you to be there when it counts, with text-based search ads, graphic display ads, YouTube video ads, or in-app ads. With 82% of smartphone users searching for businesses near me, mobile advertising gives the opportunity to be there with helpful information and real-time relevance. In short when it comes to target mobile users you can target on Search Engine, Display Banners, In-stream Videos and Mobile App.

Video Ads are the best option for conveying your audience what you want to. These ads are displayed in-stream for 15-20 seconds non skippable. The charges are occurred as Cost Per View (CPV).

Course Duration: 20 Hours

Syllabus : Download

What you learn in Google Adwords?

Adword Overview & Account Setup

Learn why adword is best for targeted marketing, how it works, how advertiser benefited, ROI, power and simplicity, market trend, etc.

Keyword Planning & Research (Trend Analysis)

Learn to plan well targeted keyword, trend analysis based on location, network, pricing, popularity, competitiveness, etc.

Strategy Building

Learn to build strategy for better ROI, Understanding advertisers goal and budgets, Analysing what best suites for them, ad strategy layout creation, budget estimation, result estimation, etc.

Strategical Concepts

Learn Network type, Objectives and Goal Set up, Targeting, Budget, Biding Strategy, Ad Positioning, Campaign Scheduling, Ad extensions, Mobile Targetting, etc.

SEM Campaign Set up

Learn to set up campaign for Search Engine Marketing, various set up options, extension link creation, ad group creation, text ad creation, keyword targeting for ads,

Display Ad Campaign Set up

Learn how display network works, display sizes and formats, ad creation, price setting for cVPM and CPC setting up targets based on demographic, keywords, appearance sites, re-marketing, etc.

Video Ad Campaign Set up

Learn to plan and execute video ads, how it works, creating video ads, targeting audiences, price setting for Cost Per View (CPV), etc.

Monitoring & Ad Performance

Report analysing for quick action, so that you wont get disappointed at the end of campaign. Learn critical issues and methods to resolve it.

Setting Up Payments & Billings

Learn payment methods and process, auto payment, manual payment, card acceptance, payment through bank, billing for business, etc.

Affiliate Marketing

Learn affiliate marketing with example of Google affiliate marketing process. Idea to build tool or buy tool and implementation in organization.

Training Objectives & Outcomes

At the end of this training, you will understand the various google networks and goal setting with objectives. You also learn how to plan in a strategical way for better results through paid campaigns. The ultimate aim is to provide hight ROI in terms of results.

Our Training Module in Google Adwords will help you to:

  • Understanding the clear concept of Paid Marketing vs Unpaid Marketing which is well known as Paid Listing and Organic Listing.
  • Customer brainstorming for strategy building
  • Keyword plannin and trend analysis research. So that your select right keywords for your customer.
  • Understanding various network types for right platform selection as per objective
  • Creating campaigns for SEM, Display, Mobile Engagement, Video.
  • Creating add groups of SEM, Display, Mobile Engagement, Video.
  • Creating adds of SEM, Display, Mobile Engagement, Video.
  • Understand Bidding type and strategy for biding as per objective.
  • Result measuring on daily basis for critical action performance.
  • Understanding Billing process and system.
  • Understanding Affiliate marketing system and process.
Program Features
  • 100% Practical Learning
  • Customized As Per Needs
  • Experiential Learning through Live Projects
  • Experienced Trainer from Industry
  • Google Exam Assistance
  • Placement Assistance for students who successfully complete the program
  • Students of Management or Engineering background
  • Students of IT / Computer Science background
  • Individuals / beginners seeking career opportunities in the marketing domain
  • Professionals who want to shift to digital marketing
  • Marketing professionals who wants to use digital marketing to meet their marketing objectives
  • Entrepreneurs or affiliate marketeers who want to use digital media to improve their business performance
  • Professionals in Marketing / Publishing / E-Business / Advertising
  • Professionals who seek to improve the performance of their digital marketing campaigns

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