Social Media Training (SMO & SMM)

Learn Social Media Optimization (SMO) & Social Media Marketing (SMM) to promote (brand, product, service), engage peoples, boost sales and generate leads.


Social Media Optimization (SMO) is the way to fetch traffics on websites from various platforms like Facebook, Twitter, LinkedIn, Pinterest. To fetch more traffics on your websites and to engage peoples with your brand and existing client engagement you need perfect way to optimize your website on social media.

Today social media is also one of the important source of marketing on online. Billions of peoples are available online which can be targeted by any company for their business growth. Every platforms are unique and having segmented target audiences for business promotion. Today if any company is not presenting online or not targeting those audiences then its huge market which they are loosing.

So there is boom in market for advertisement on social media, brand awareness on social media. Great demand for social experts who can not only promote company, but also to manage their brand reputation online.




Course Duration: 16 Hours

Syllabus : Download

What you learn in SMO & SMM?

Social Media Overview
Social Media Optimization
Setting Up Brand Presence
Marketing Strategy for Business
Marketing on Social Media
Billing Account Setup
Monitoring & Managing Ads
Social Media ROI



Training Objectives & Outcomes

At the end of this training, you will understand the various social platforms and techniques how to present businesses online so that you get more visibility, brand credibility and enhance the people engagement. You also learn how to plan in a strategic way for marketing on social media platforms. The ultimate aim is to provide hight ROI in terms of results.

Our Training Module in Social Media Optimization will help you to:

  • Understanding the clear concept of social media and there role in todays online business presence.
  • Understanding social platforms business process and user behaviours on it.
  • Creating business accounts and managing brand visibility.
  • Establishing strategic planning for strong presence in web, drive more traffic on web and lead generation.
  • Optimising pages and post to get more visibility, awareness and people engagement.
  • Retaining audiences for long term and measuring the results
Program Features
  • 100% Practical Learning
  • Customized As Per Needs
  • Experiential Learning through Live Projects
  • Experienced Trainer from Industry
  • Facebook Exam Assistance
  • Placement Assistance for students who successfully complete the program
  • Students of Management or Engineering background
  • Students of IT / Computer Science background
  • Individuals / beginners seeking career opportunities in the marketing domain
  • Professionals who want to shift to digital marketing
  • Marketing professionals who wants to use digital marketing to meet their marketing objectives
  • Entrepreneurs or affiliate marketeers who want to use digital media to improve their business performance
  • Professionals in Marketing / Publishing / E-Business / Advertising
  • Professionals who seek to improve the performance of their digital marketing campaigns


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