Digital Branding and Engagement Course

Overview

Digital Branding and Engagement Course in Mumbai | Thane | Online

Want to learn how to get people to engage with your brand online, but not sure where to begin?

Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness.

In today’s interconnected world, brand awareness and brand engagement are synonymous. We are in the age of Digital Brand Engagement, where brands need to participate in and inspire, a two-way conversation with their consumers. Digital Branding and Engagement Course will teach you about this and the way brands communicate with their audiences.

You will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.

Course Content

1.       Google Marketing Strategy

Get listed your advertisement within 24 hours through Google Ads. Learn the concept of Paid Advertising and build strategy for your paid campaigns for higher ROI.

2.       Search Engine Marketing

Learn to plan keywords, campaign and target peoples with appealing ad designing for Search Engine. You learn here to bring trafiic on your website through targeting audience, budgeting, bidding, ad designing, extensions, monitoring performances, etc.

3.       Display Marketing, Branding, Video Marketing

Learn the concept of branding with digutal channels using Google. You learn Display advertising, Video (YouTube) Advertising for Branding, Engagement, Website Traffic, etc.

4.       Email Marketing

Learn effective ways to engage audiences through effecting email marketing channels. Learn strategy, tools, reporting.

5.       Social Media Management

Learn to create social account and manage in effective way to increase popularity and engage audiences for longer time. Learn best practices of social media management on Facebook and Instagram.

6.       Social Media Marketing (Facebook & Instagram)

The social media marketing for target base audiences. Learn to build social media strategy for targeting right audiences through paid campaigns with maximum outcome. Learn the consumer behavior based on interest base marketing. Design campaigns, objective selection, targeting audiences, interest, device, budget and bidding, ad designing, ad monitoring, etc.

7.       Mobile Marketing

Learn effective mobile marketing techniques using Google Tools and Social Media Tools.

8.       WhatsApp Marketing

Learn how to use WhatsApp for business promotion.

9.       Lead Generation

Learn lead generation through Google Ads and Social Media Ads

10.   Ad Account Setup & Billing

Create your own professional ad account

11.   Case Studies

Learn through real case studies

Who should attend?

• Entrepreneurs or affiliate marketeers who want to use digital media to improve their business performance
• Professionals in Marketing / Publishing / E-Business / Advertising
• Professionals who seek to improve the performance of their digital marketing campaigns
• Professionals who want to shift to digital marketing
• Marketing professionals who wants to use digital marketing to meet their marketing objectives
• Students of Management or Engineering background
• Students of IT / Computer Science background
• Individuals / beginners seeking career opportunities in the marketing domain

FAQs

Does Digital Branding and Engagement will really help my business?

Yes! It’s been proven again and again by business after business.

In fact, not utilizing Digital Marketing can actually harm your business. Since having an online presence on  Internet is simply expected of any reputable firm these days.

What are the benefits of Digital Marketing for my company?

Whether your business is taking advantage of it or not, Digital Marketing has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via internet is a vital means of developing relationships with them and helping them through the sales funnel.

Why Digital Branding and Engagement Course from Digital Connext?

Learning from Digital Connext will help you in getting Practical Training by industry experts. You get live training case studies and projects.

Apart from Online Training do you also provide Offline Training?

Yes! apart from Online we also provides Offline Courses at Thane Centre and Students Home / Office Location across Mumbai, Navi Mumbai and Thane location.